A lifestyle brand built around the things you reach for without thinking
Manoj and Ronak started Misto with a simple belief — that extraordinary everyday things shouldn't cost like they are. The Zodiac Edition is where it begins
Philosophy
We believe the things around you should feel as considered as the life you're building. Not expensive. Not loud. Just exactly right — made with intention, at a price that respects you.
Misto is not a perfume brand that happens to have good packaging. It is a lifestyle brand that started with the most intimate product category first — scent — because nothing else sits so close to who you actually are.
The Zodiac Edition is twelve variants. Each one a personality. Each one a world. The beginning of something much larger
Misto is a lifestyle brand.
Scent is where the story starts.
Every category we enter will be built the same way — with the same intention, the same considered design, the same belief that you shouldn't have to choose between beautiful and aordable. Perfume first. Everything else, next.
Manoj & Ronak
Manoj and Ronak have spent years building things — brands, products, systems. Between them, they've watched hundreds of products launch and disappear. One pattern kept repeating: the things people actually loved were never the most expensive ones. They were the most considered ones.
The idea for Misto came from a simple frustration. They wanted a perfume that felt premium — not because of the price tag, but because of the intention behind it. Something made for a specific kind of person. With a story worth remembering. At a price that felt honest.
They couldn't find it. So they made it. And they made it in India — because that felt right too.
We didn't want to build a perfume brand. We wanted to build something people reach for every morning without thinking — because it already feels like theirs.
MANOJ & RONAK,
CO-FOUNDERS OF MISTO
Manoj
CO-FOUNDER, MISTO
Brings the vision and the rigour. Manoj has spent his career building brands that last — and he believes Misto is the most personal thing he's built yet.
Ronak
CO-FOUNDER, MISTO
Brings the systems and the growth. Ronak understands what it takes to build something
people trust — and he knows that trust is built in the details.
Crafed in India.
Without compromise.
Every Misto product is made in India — and we're proud of that. Not as a legal footnote. As a statement. India has the craftsmanship, the ingredients, and the capability to make things that can stand alongside anything in the world. We're here to prove it.
The Zodiac Edition is Eau de Parfum — a higher concentration than most products at this price point. The bamboo cylinder outer packaging is chosen deliberately. The insert card is uncoated cream stock. Every decision is intentional.
- Eau de Parfum concentration — 6–8 hour longevity on skin
- Bamboo cylindrical outer — sustainable, tactile, distinctive
- True matte finish — no soft-touch, no fingerprints
- 12 variant-specific packaging colours — each one matched to personality
- Proudly made in India — from formulation to final pack
Behind The Brand.
We believe in showing how things are made. The decisions, the details, the moments that don't make it into a product description. Misto Stories is where we open that conversation — from the first sketch of the Zodiac Edition to the people who make it real
That's Misto.
We're just getting started.
Perfume is where the story begins. What comes next is everything else that belongs in a considered life — made the same way, with the same intention, at a price that respects you.